Fad Stats

Next time you’re planning a big purchase, join the ranks and consult consumer product reviews…apparently one of the most trusted sources for consumers.

 

• 77% of online shoppers use the ratings and reviews of other consumers when purchasing a product. (Jupiter Research, 09/06)
• 70% of consumers say they go online to research everyday grocery items. (Prospectiv, 2008)
• According to Bizrate.com, 59% of consumers consider customer ratings and reviews to be more valuable than expert reviews.
• 83% of online shoppers say consumer product reviews had at least partial influence on their purchasing decisions. (Opinion Research Corporation, 07/08)
• 83.8% of consumers say they trust other consumer reviews over a critic or expert. (MarketingSherpa)
• 91% of millionaires say they typically will consult reviews before purchasing luxury items. (Unity Marketing/Google study, reported in AdAge 10/08)
• Almost half of U.S. consumers online read reviews and ratings at least once a month. (The Growth of Social Technology Adoption, Forrester, 2008)

This entry was posted Wednesday, October 29th, 2008 at 10:26 am and is filed under Internet, Shopping. You can leave a response, or trackback from your own site.