The Power of Consumer Product Reviews
Next time you’re planning a big purchase, join the ranks and consult consumer product reviews…apparently one of the most trusted sources for consumers.
- 77% of online shoppers use the ratings and reviews of other consumers when purchasing a product. (Jupiter Research, 09/06)
- 70% of consumers say they go online to research everyday grocery items. (Prospectiv, 2008)
- According to Bizrate.com, 59% of consumers consider customer ratings and reviews to be more valuable than expert reviews.
- 83% of online shoppers say consumer product reviews had at least partial influence on their purchasing decisions. (Opinion Research Corporation, 07/08)
- 83.8% of consumers say they trust other consumer reviews over a critic or expert. (MarketingSherpa)
- 91% of millionaires say they typically will consult reviews before purchasing luxury items. (Unity Marketing/Google study, reported in AdAge 10/08)
- Almost half of
